EXERCISES IN STYLE (2011)

Foundation of this project is the categorization of rhetoric figures of speech according to the rules of addition, omission, permutation, transposition and gemination. For each of these five fundamental operations different fonts were designed, which emphasize interventions in the language. Those fonts were developed with the help of changes on the typeface Didot. Raymond Queneau’s work Exercises in Style, which tells the story of a common occurrence in 99 variations, serves as a guideline for the appliance of the concept.

Supervising: Prof. Marion Fink, Prof. Dr. Jörg Wiesel (HGK)
Awards: red dot design award – winner 2011

Exercises in Style

Exercises in StyleExercises in Style

Exercises in Style

Exercises in Style

Exercises in StyleExercises in Style

Exercises in Style